Own Your Digital Shelf. Build Your Walmart Brand Page.
Stop being just another item on the shelf. We design immersive Walmart Brand Shops that showcase your full catalog, increase average order value, and build customer loyalty.
Are You getting Lost in the Aisle?
Walmart is a crowded marketplace. If you rely solely on individual item pages, you are missing the chance to tell your brand story.
No "Home Base"
Without a Brand Page, when customers click your brand name on a product listing, they get a messy search result page mixed with competitors. You lose control of the journey.
Cross-Selling Failure
If a customer likes your shampoo, they probably want your conditioner. Standard listings make it hard to find related items. A Brand Page puts your full collection in one view.
Low Perceived Value
Generic sellers listing items one-by-one look like 3rd party flippers. A professionally designed Brand Shop signals that you are a legitimate, national brand worthy of trust.
Wasted Ad Traffic
Sponsored Brands ads on Walmart work best when they link to a curated Brand Page. Sending that traffic to a generic search result lowers your ROAS significantly.
Your Walmart "Mini-Website"
We handle the technical registration and the creative build-out to give your brand a polished, professional home on Walmart.com.
Technical Setup
- Brand Portal Enrollment: We guide you through the "Walmart Brand Portal" registration to unlock Brand Shop features.
- SKU Categorization: Grouping your products into logical "Shelves" (e.g., Best Sellers, New Arrivals, Clearance) for easy navigation.
- Search Optimization: Ensuring your Brand Page is indexed so it appears when customers search for your brand name.
- Mobile Optimization: Designing the layout specifically for the Walmart App, where over 50% of traffic originates.
- Analytics Setup: Configuring basic tracking so you can see traffic visits to your new store page.
Creative Design
- Hero Banner Design: High-resolution, wide-format banners that introduce your brand lifestyle immediately.
- Featured Item Modules: Highlighting your top 3-4 products with "Add to Cart" buttons directly on the brand page.
- Video Integration: Uploading brand story or product demo videos to the page header (if eligible).
- Seasonal Updates: Creating templates you can swap out for holidays (Black Friday, Christmas) to keep the store fresh.
- Consistent Branding: Matching fonts, colors, and tone to your external website for a seamless customer experience.
Design & Launch Workflow
From access approval to live publishing, we manage the entire setup of your Walmart Brand Shop.
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01
Brand Portal Registration
We help you apply for the "Walmart Brand Portal." This verifies your IP rights and unlocks the ability to build a Brand Page.
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02
Catalog Mapping
We review your SKUs and map out the ideal "Shelf" structure (e.g., separating Men's from Women's, or Indoor from Outdoor) for easy browsing.
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03
Visual Design
Our team designs the hero banners, square tiles, and category icons using your brand guidelines. We focus heavily on mobile legibility.
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04
Store Build
We construct the page using Walmart's modular builder, linking every image and button to the correct search query or item list.
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05
Submission & Live
We submit the store for Walmart's manual review. Once approved, your "Brand Shelf" goes live, and we link it to your Sponsored Brands ads.
Frequently Asked Questions
Details about the Walmart Brand Portal.
Is it free to have a Brand Page?
Yes. Walmart does not charge a monthly fee to have a Brand Page. However, you must be a registered Rights Owner in the Walmart Brand Portal to access the tool. Our service fee covers the design and setup, not the hosting.
Do I need to be a WFS seller?
No. You can have a Brand Page regardless of whether you fulfill orders yourself (Merchant Fulfilled) or use WFS (Walmart Fulfillment Services). The requirement is tied to Brand Registry, not fulfillment method.
How is this different from an Amazon Store?
Walmart Brand Pages are generally simpler than Amazon Stores. They offer fewer custom modules and less drag-and-drop flexibility. This makes the quality of your hero banners and product photography even more important, as there are fewer layout tricks to hide behind.
Can I drive external traffic to it?
Yes! In fact, this is a best practice. Driving Facebook or Google Ads traffic to your Brand Page (instead of a specific item) allows you to capture customers who might be browsing generally, increasing your chances of a sale.
Can you help me register my brand?
Yes. If you are not yet enrolled in the Walmart Brand Portal, we can guide you through the application process. You will need a valid trademark number to get approved.
Stop Looking Like a Reseller.
Establish your brand authority on Walmart. Get a custom-designed Brand Page that turns browsing traffic into loyal customers.
Design My Brand Page