Stop Guessing. Start Scaling. Lower Your ACoS.
We build and manage Amazon PPC campaigns that strictly follow algorithm relevance. Stop wasting budget on broad keywords and start targeting high-intent buyers.
Are You Making a Donation to Amazon?
Advertising without a strategy isn't investing; it's gambling. Here are the most common ways sellers bleed money.
Runaway ACoS
Spending $20 to make a $15 sale? If your Advertising Cost of Sales (ACoS) is higher than your profit margin, you are paying Amazon to sell your product.
Keyword Cannibalization
Running Auto, Phrase, and Exact campaigns on the same keywords without negative matching means you are bidding against yourself, driving up your own CPCs.
"Set and Forget" Failure
Amazon is a live auction. Bids change every minute. If you aren't optimizing your bids daily based on performance data, your competitors will outrank you.
Ignoring Relevance
Amazon rewards relevance. Bidding high on keywords that don't convert hurts your organic ranking. We align your PPC with your listing SEO for a "Halo Effect."
Full-Funnel Ad Management
We don't just turn on auto campaigns. We build a structured advertising funnel that captures customers at every stage of the buying journey.
Setup & Structure
- Campaign Hygiene: We audit your existing campaigns, renaming them for clarity and archiving non-performers.
- Keyword Harvesting: Setting up "Discovery" campaigns (Auto/Broad) to mine for new customer search terms.
- Negative Keywords: Immediately blocking irrelevant terms (e.g., "free," "cheap," competitor names) to stop wasted spend.
- Ad Type Mix: Setting up Sponsored Products for conversion, Sponsored Brands for awareness, and Display for retargeting.
- Bidding Strategy: Configuring "Dynamic Bids - Down Only" to protect your budget during the learning phase.
Optimization & Scale
- Bid Management: Adjusting bids daily based on conversion data to hit your target ACoS.
- Ranking Campaigns: Aggressive "Top of Search" campaigns designed to boost organic rank for your main keywords.
- Dayparting: Turning off ads during low-conversion hours (like 3 AM) to save budget for peak shopping times.
- Competitor Targeting: Placing your product directly on your competitor's listing page to steal their traffic.
- Weekly Reporting: Clear reports showing Spend, Sales, ACoS, and TACOS (Total Advertising Cost of Sales).
Our Optimization Cycle
We don't just set it and forget it. We use a continuous feedback loop to refine your campaigns every single week.
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01
Audit & Cleanup
We analyze your past data to find wasted spend. We pause bleeding keywords and restructure messy campaigns into a clean "Portfolio" structure.
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02
Foundation Build
We launch "Discovery" campaigns (Auto/Broad) to harvest data and "Foundation" campaigns (Exact Match) to target your most relevant keywords.
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03
Bid Optimization
We adjust bids daily. If a keyword converts, we increase the bid to rank higher. If it wastes money, we lower the bid or negative match it.
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04
Scaling Winners
We identify high-performing search terms and move them into their own "Single Keyword Campaigns" (SKAGs) with unlimited budget to dominate Top of Search.
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05
Expansion & Defense
We launch Video Ads to increase CTR, Sponsored Display to retarget visitors, and "Defense" campaigns to protect your own branded keywords.
Frequently Asked Questions
Understanding how we manage your ad spend.
How long does it take to lower my ACoS?
Typically, we can stabilize a runaway ACoS within the first 30 days by cutting wasted spend (negative matching). However, achieving an optimal ACoS while scaling sales usually takes 60-90 days of data collection and bid refinement.
What is a "Good" ACoS?
It depends on your profit margin and goals. If you are launching, your ACoS might be higher (break-even) to gain rank. If you are in "profit mode," your ACoS should be lower than your profit margin. We help you define your target TACOS (Total Advertising Cost of Sales) to ensure overall profitability.
Do you use AI software?
We use advanced tools like Helium10 and Perpetua for data aggregation, but we do NOT rely on "set and forget" automation. Every bid adjustment and keyword addition is reviewed by a human expert to ensure it aligns with your strategy, preventing the "spiral of death" common with pure AI tools.
What budget do I need?
We generally recommend a minimum daily budget of $50 per product to gather enough data for optimization. However, we can work with any budget size, focusing on low-cost "long-tail" keywords if your funds are limited.
Do I own the campaign data?
Yes, 100%. Unlike some agencies that build campaigns in their own accounts, we work directly inside your Seller Central account. If we ever part ways, you keep every keyword, campaign structure, and piece of data we built.
Ready to Dominate Your Niche?
Stop donating your budget to Amazon. Let our experts build a high-performance PPC machine that scales your sales while protecting your profits.
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