Capture Their Traffic. Retain Your Customers.
We deploy aggressive Product Targeting ads to steal market share from your competitors and smart Retargeting campaigns to bring back shoppers who didn't buy.
Is Your Traffic Being Poached?
Look at your own Amazon product page. Do you see ads for other products? That is your competitor stealing the customer you paid to acquire.
The 95% Exit Rate
Average conversion rates are 5-10%. That means 90%+ of people visit your page and leave without buying. Without retargeting, that traffic is lost forever.
Competitor Conquesting
Aggressive brands are actively bidding on your ASIN. They are placing their cheaper or higher-rated product directly under your "Add to Cart" button.
High CAC on Cold Traffic
It is expensive to find new customers. It is much cheaper to convert someone who has already viewed your product. Ignoring retargeting drives up your Customer Acquisition Cost.
No Brand Defense
If you don't fill the ad spots on your own listing with your own products (Cross-Selling), you are leaving the door wide open for competitors to move in.
Full-Funnel Strategy
We don't just bid on keywords. We target specific ASINs, categories, and audiences to surround the market.
Offensive Strategy (Attack)
- Product Attribute Targeting (PAT): Targeting competitors with higher prices or lower ratings to steal their traffic.
- Category Targeting: Displaying your ads across an entire product category to build brand awareness.
- Walmart Item Page Targeting: Placing your product in the "Customers also viewed" section of top-selling Walmart items.
- Video Conquesting: Placing your video ads directly above competitor search results to grab attention first.
Defensive & Retention
- Sponsored Display (SD) Retargeting: Showing ads to people who viewed your product but didn't buy (both on and off Amazon).
- Brand Defense Campaigns: Bidding on your own brand name and ASINs to block competitors from taking your ad spots.
- Cross-Sell Targeting: Targeting your own products (e.g., showing your socks on your shoe listing) to increase basket size.
- Purchase Remarketing: Targeting past customers to encourage repeat purchases or upsells.
Our Attack Plan
We identify weak targets and deploy ads where your competitors are most vulnerable.
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01
Defense First
Before we attack, we defend. We launch Sponsored Display and Product Targeting ads on your own listings to prevent competitors from poaching your customers.
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02
Target Identification
We scan the market for competitors with higher prices, lower ratings, or worse images than you. These are the "easy wins" we will target.
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03
Launch Conquest Ads
We set up Product Attribute Targeting (PAT) campaigns to display your product directly on the detail pages of the identified weak competitors.
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04
Retargeting Setup
We launch Sponsored Display (SD) Views Remarketing to show ads to people who viewed your page (or your competitor's) but didn't buy.
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05
Optimize & Scale
We monitor which competitor ASINs are generating sales and increase bids on them, while pausing targets that don't convert.
Frequently Asked Questions
Details about aggressive targeting strategies.
Is retargeting expensive?
Retargeting audiences are smaller but highly qualified (they already viewed your product). While CPCs can be higher, the conversion rate is usually much better, leading to a healthy ROAS.
Can I target specific competitor brands?
Yes. We can target specific brands or even individual ASINs (Product Detail Pages). We focus on competitors where you have a clear advantage (lower price, better rating, Prime shipping).
Does this work on Walmart too?
Yes. On Walmart, this is called "Item Page" placement. It allows you to show your sponsored product on competitor listings under sections like "Customers also viewed."
What is Sponsored Display?
Sponsored Display is an Amazon ad type that allows you to target audiences (behaviors/interests) and specific products. It is the primary tool we use for retargeting shoppers both on and off Amazon.
Can I retarget people who bought my product?
Yes! This is a great strategy for consumable products or brand building. We can run "Purchases Remarketing" campaigns to cross-sell other items in your catalog to your existing customers.
Stop Leaving Money on the Table.
Your competitors are betting you won't retarget your visitors. Prove them wrong. Launch your conquest and retention campaigns today.
Launch My Retargeting Campaign