Master the First-Price Auction. Scale on Walmart.
Walmart Connect is not Amazon PPC. We use advanced bid strategies to navigate Walmart's unique auction model, ensuring you win the Buy Box without overpaying for clicks.
Are You Overpaying for Clicks?
Walmart operates on a "First-Price Auction" model. If you bid $5 and the next highest bid is $1, you pay $5. Amateur strategies waste budget instantly.
First-Price Auction Trap
Unlike Amazon, Walmart charges you exactly what you bid. Without precise bid management, you are likely overpaying by 30-50% on every single click.
Low Organic Visibility
Walmart's organic algorithm relies heavily on sales velocity. If you aren't running ads to drive initial sales, your product stays buried on Page 10 indefinitely.
Poor Keyword Relevance
Walmart Connect's auto-targeting is less sophisticated than Amazon's. It often wastes spend on irrelevant terms unless you aggressively manage negative keywords.
Losing the Buy Box
Ads only run if you own the Buy Box. If your pricing or inventory management is off, your ads stop running, and your sales momentum crashes to zero.
Walmart Connect Mastery
We leverage every available ad unit to dominate Share of Voice (SOV) while protecting your margins with smart bidding.
Setup & Structure
- Campaign Segmentation: Separating Branded, Competitor, and Generic keywords into distinct campaigns for granular control.
- Automatic Campaigns: Launching broad auto campaigns to discover high-performing search terms unique to Walmart's audience.
- Manual Targeting: Moving winners into Exact Match campaigns to dominate Top of Search for your most profitable terms.
- Sponsored Brands: Creating high-visibility banner ads (if eligible) to drive traffic to your Storefront or Item Page.
- Item Page Placement: Targeting competitor product pages (similar to Amazon's SD) to steal traffic at the point of purchase.
Optimization & Bidding
- First-Price Bid Logic: We incrementally test bids downwards to find the lowest winning price, saving you money on every click.
- Placement Modifiers: Adjusting bids specifically for "Buy Box" or "Search In-Grid" placements to maximize visibility where it counts.
- Negative Keywords: Aggressively blocking irrelevant search terms to prevent wasted spend on broad matches.
- Share of Voice (SOV): Monitoring your visibility on key terms to ensure you are outranking competitors.
- Weekly Reporting: Transparent ROAS reporting so you see exactly how your ad spend is driving profitable growth.
Our Optimization Cycle
We continuously test, refine, and scale your campaigns to ensure maximum ROAS.
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01
Initial Audit
We review your existing campaigns (if any) to identify wasted spend, bad keyword matches, and placement inefficiencies.
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02
Foundation Setup
We launch a structured mix of Auto campaigns for discovery and Manual campaigns for targeted control over your top keywords.
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03
Bid Sensitivity Testing
Because Walmart is a first-price auction, we micro-adjust bids daily to find the absolute minimum price needed to win the impression.
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04
Scaling & Modifiers
We identify winning campaigns and increase budgets while applying platform-specific bid modifiers (e.g., +20% for mobile app) to scale effectively.
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05
Maintenance & Reporting
We provide weekly performance reports and continue to negative match poor keywords to keep your ROAS healthy as you grow.
Frequently Asked Questions
Understanding Walmart Connect.
What budget do I need?
Walmart has minimum requirements for certain ad types. For Sponsored Products, we generally recommend a minimum of $50/day to see meaningful data. For Sponsored Brands, higher budgets are often required to win premium placements.
Why are my ads not spending?
On Walmart, if you do not win the Buy Box, your ads will not run. Period. We check your pricing parity and inventory levels first to ensure your ads are even eligible to serve.
Does this help my organic rank?
Yes, significantly. Walmart's algorithm heavily weighs sales velocity. By driving initial sales through ads, you signal to Walmart that your product is popular, which boosts your organic ranking for those keywords.
What is First-Price Auction?
It means if you bid $2.00 for a keyword, you pay $2.00 when someone clicks, even if the next highest bid was only $0.50. This is why expert bid management is crucial to avoid overpaying.
Can you run Video Ads?
Yes, Sponsored Videos are now available on Walmart for registered brands. They take up prime real estate in search results and are highly effective for demonstrating product features.
Don't Leave Money on the Table.
Every day you aren't advertising on Walmart is a day your competitors are stealing your market share. Launch your campaigns with confidence today.
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