Master the Algorithm. Maximize Your Listing Quality Score.
Walmart is not Amazon. We optimize your titles, attributes, and rich media specifically for Walmart's LQS algorithm to secure the Buy Box and rank higher.
Is Your Listing Suppressed?
Walmart's algorithm is ruthless. If your Listing Quality Score (LQS) drops below 60%, your product effectively disappears from search results.
The "Invisible" Listing
You copy-pasted your Amazon listing to Walmart, but sales are zero. Why? Walmart's algorithm hates Amazon-style keyword stuffing and will de-rank you for it.
Losing the Buy Box
Even if you have the lowest price, a low Content Quality Score allows competitors with better descriptions to steal the Buy Box from you.
Attribute Errors
Your product is filed under the wrong "Shelf." Walmart requires specific attributes (like "Sleeve Length" or "Finish") that Amazon doesn't. Missing these filters kills your traffic.
"Growth Opportunities"
Your dashboard is full of "Improve Content" errors. Ignoring these warnings prevents you from participating in Walmart's Pro Seller badge program.
The "Perfect Listing" Blueprint
We systematically fix every element that drags down your Listing Quality Score, ensuring you meet the 95%+ standard for the Pro Seller Badge.
Core Content Optimization
- Title Logic: Rewriting titles to match Walmart's specific formula (Brand + Style + Feature), which is shorter and cleaner than Amazon's.
- Attribute Mapping: Filling out the "Shelf" attributes (Material, Finish, Pattern) so your product appears in sidebar filters.
- Key Features (Bullets): Writing 3-5 concise, benefit-driven bullet points that pass the keyword density check without stuffing.
- Image Compliance: Ensuring main images are professional and meet the strict pixel/background requirements to avoid suppression.
- Short Description: Crafting a persuasive summary paragraph that improves mobile conversion rates.
Technical & Rich Media
- Rich Media Hosting: Adding video content and 360-degree views to your listing (a huge ranking factor on Walmart).
- Comparison Tables: Building HTML tables in the description to cross-sell your other variations.
- Backend Categorization: Fixing "miscategorized" items that prevent your product from showing up in the right aisle.
- Buy Box Audit: Analyzing price parity across other marketplaces to ensure you don't lose the Buy Box due to pricing errors.
- WFS Prep: Ensuring dimensions and weights are accurate in the backend to prevent overcharged fulfillment fees.
Our Optimization Methodology
We use a 5-step technical audit to ensure your listing ticks every box in Walmart's LQS algorithm.
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01
LQS Score Audit
We analyze your current Listing Quality Score in Seller Center to identify specific "Growth Opportunities" flagged by Walmart.
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02
Attribute Mapping
We dig into the backend "Shelf" attributes to ensure your product is correctly categorized for filters like Material, Color, and Size.
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03
Content Overhaul
Our writers rewrite your Title, Short Description, and Key Features to be concise and keyword-rich, strictly following Walmart's style guide.
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04
Rich Media Injection
We utilize a specialized hosting partner to inject video, 360-views, and comparison tables directly into your Walmart listing.
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05
Pro Seller Monitoring
We monitor your score weekly to ensure it stays above the 95% threshold required to maintain the Pro Seller Badge and Buy Box eligibility.
Frequently Asked Questions
Everything you need to know about Walmart's ranking system.
What is a "Good" Listing Quality Score?
Walmart scores listings from 0 to 100%. Generally, a score above 60% is acceptable, but to be eligible for the Pro Seller Badge and maximum visibility, you typically need to maintain a score of 95% or higher.
Why is my Amazon listing failing on Walmart?
Walmart's algorithm prefers concise, factual titles and descriptions. Amazon listings are often "keyword stuffed" and too long for Walmart's guidelines. We rewrite your content specifically to match Walmart's style guide (shorter titles, clear attributes).
Does this include WFS setup?
While we optimize the listing content itself, full WFS (Walmart Fulfillment Services) inventory setup is a separate logistics process. However, we do ensure your listing dimensions and weights are accurate in the backend to prevent WFS errors.
How long does it take to update?
Unlike Amazon, which can be instant, Walmart's system can take 4 to 24 hours to reflect content changes. Your Listing Quality Score (LQS) usually updates within 24-48 hours after our optimizations are live.
Can you fix "Unpublished" listings?
Yes. Listings are often unpublished due to "Reasonable Price" errors (pricing parity) or missing required attributes. Our audit identifies the exact cause, and we fix the backend data to get your listing live again.
Aim for the Pro Seller Badge.
Stop settling for "Needs Improvement." Optimize your content, fix your attributes, and secure the Buy Box on Walmart today.
Get My LQS Audit