Laser-Focused Targeting. Zero Wasted Spend.
We granularly refine your Amazon & Walmart campaigns, cutting bleeding keywords and optimizing bids daily to maximize your ROAS and organic rank.
Are You Bleeding Budget?
Most accounts waste 30% of their ad spend on search terms that never convert. Here is why the "Shotgun Approach" fails.
Broad Match Trap
Relying too heavily on Broad match types means you are paying for irrelevant clicks (e.g., selling "Nike shoes" but showing up for "shoe repair"). This destroys your conversion rate.
Overbidding
Without bid caps, you might pay $5.00 for a click that only generates a $15 sale. You make a sale, but you lose money. We calculate your exact "Break-Even CPC."
Ranking for Nothing
You might be ranking #1 for a keyword that has huge search volume but zero intent to buy your specific product. This "vanity ranking" burns cash with no ROI.
Slow Reaction Time
Trends change daily. If a competitor lowers their price or a new keyword trends, and you don't adjust your bids immediately, you miss the wave or overspend on the crash.
Precision Engineering for Ads
We strip away the waste and double down on what works. Our dual-focus approach ensures every dollar spent has a purpose.
Keyword Engineering
- Search Term Mining: Analyzing Search Term Reports to find new, converting customer queries to target explicitly.
- Negative Matching: Adding "Negative Exact" and "Negative Phrase" keywords weekly to block irrelevant traffic.
- Keyword Migration: Promoting high-performing keywords from Auto -> Broad -> Exact match types to isolate winners.
- Dayparting: Analyzing which hours of the day generate clicks but no sales, and pausing ads during those windows.
- Long-Tail Expansion: Targeting cheaper, lower-volume keywords that have high intent and high conversion rates.
Bid Management Strategy
- Rule-Based Bidding: Setting algorithmic rules (e.g., "If ACoS > 30%, lower bid by 10%") to automate efficiency.
- Placement Adjustments: Increasing bids specifically for "Top of Search" to win the most visible ad spots.
- Walmart First-Price Logic: Using "bid shading" techniques to find the lowest possible winning bid on Walmart Connect.
- Rank-Based Bidding: Aggressively bidding on keywords where we want to improve organic ranking, regardless of short-term ACoS.
- Budget Allocation: Shifting daily budget from low-performing campaigns to your best-sellers to maximize total sales.
Our Weekly Routine
Optimization isn't a one-time event. It's a continuous cycle of pruning, refining, and scaling.
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01
Search Term Analysis
Every week, we download your Search Term Reports to see exactly what customers typed to find your ads. We separate the winners from the losers.
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02
Negative Matching
We add bleeding terms (high clicks, no sales) to your Negative Exact list immediately. This instantly stops wasted spend and lowers your ACoS.
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03
Bid Tuning
We adjust bids on a keyword level. If a keyword is converting well below your target ACoS, we raise the bid to get more volume. If it's too expensive, we lower it.
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04
Harvest & Isolate
We take the best-performing search terms from your Auto/Broad campaigns and move them into "Exact Match" campaigns to dominate that specific keyword.
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05
Ranking Push
For your most important keywords, we apply "Top of Search" multipliers to aggressively win the top ad spot and drive organic ranking growth.
Frequently Asked Questions
Details on how we manage your campaigns.
Do you use automated software?
We use software for data aggregation, but strategy is 100% human. Automated tools often make "stupid" decisions (like pausing a keyword that is driving organic rank). Every bid change we make is reviewed by an expert.
How often do you adjust bids?
We monitor accounts daily for anomalies (sudden spend spikes). We perform a full bid optimization sweep 2-3 times per week to allow enough data to accumulate for statistical significance.
What happens to my existing campaigns?
We never delete data. We audit your existing campaigns. If they are working, we keep them and optimize. If they are messy or bleeding money, we pause them and rebuild using our proven structure.
Can you lower my ACoS guaranteed?
While we cannot guarantee specific market outcomes, our process mechanically lowers ACoS by cutting wasted spend (negatives) and lowering bids on unprofitable terms. Almost every client sees a significant efficiency improvement within 30 days.
Is this for Amazon or Walmart?
This service covers both! The principles of keyword harvesting and bid management apply to both platforms, though we adjust our bidding strategy for Walmart's first-price auction model.
Stop Wasting Money on Bad Keywords.
Every day you wait is another day of wasted ad spend. Let our experts audit your campaigns and tighten your targeting for maximum profit.
Optimize My Campaigns Now