Don't Just List It. Ignite It.
The first 30 days determine your product's destiny. We engineer a "Honeymoon Phase" launch strategy for Amazon & Walmart to spike sales velocity and secure Page 1 rankings immediately.
Why Most Launches Crash & Burn
Listing your product is only 1% of the work. Without a strategic velocity plan, you are launching into a void.
The Invisible Launch
Simply uploading a listing gets you zero traffic. You start on Page 50. Without aggressive signals to the algorithm, customers will never find you.
Wasted "Honeymoon Period"
Amazon gives new items a temporary ranking boost (approx. 30 days). If you don't drive heavy sales velocity during this window, it becomes 10x harder to rank later.
The Review Catch-22
You can't get sales without reviews, and you can't get reviews without sales. Without a compliant "Early Reviewer" strategy, your listing stays stuck at zero.
PPC Cash Bleed
Launching with broad Auto campaigns drains your budget fast. New products have low relevance scores, meaning you pay higher CPCs than established competitors.
The 30-Day Launch Blueprint
We don't just turn on ads. We orchestrate a full-spectrum campaign to signal to Amazon's algorithm that your product is the new market leader.
Pre-Launch Preparation
- Listing Audit: Ensuring your title, bullets, and backend search terms are fully indexed before spending a dollar.
- Keyword Bank: Identifying the "Golden Keywords" (mid-volume, high intent) to target first for easy ranking wins.
- Vine Enrollment: Setting up Amazon Vine to generate the critical first 30 reviews immediately upon stock arrival.
- Inventory Check: Confirming sufficient FBA stock levels to prevent a stock-out mid-launch (which kills rank).
- Pricing Strategy: Setting an initial "penetration price" or coupon strategy to maximize click-through rate.
The Velocity Sprint
- Aggressive PPC: Launching High-Bid Exact Match campaigns on specific keywords to force your way to Top of Search.
- External Traffic (Optional): Driving traffic from Google Ads or TikTok to signal "off-Amazon popularity" to the algorithm.
- Coupon Stacking: Using clippable coupons to increase conversion rate (CVR) and velocity simultaneously.
- Daily Rank Tracking: Monitoring keyword positions every 24 hours and adjusting bids to maintain momentum.
- Review Request Automation: Turning on automated review request emails to capture social proof from every early sale.
The 45-Day Launch Timeline
We follow a rigorous schedule to ensure you maximize every day of your "Honeymoon Period."
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01
Days 1-7: Pre-Launch
We fully optimize the listing, set up Vine reviews, and create "Ghost" PPC campaigns ready to go live the moment stock hits the warehouse.
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02
Days 8-14: Ignition (Go Live)
Inventory arrives. We activate high-bid Exact Match campaigns on 5-10 "Golden Keywords" to force immediate impressions and initial sales.
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03
Days 15-30: Velocity Sprint
We aggressively scale ad spend and apply coupons to maximize conversion rate. The goal is pure sales velocity, not profit, to secure rank.
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04
Days 30-45: Rank Stabilization
As reviews start pouring in and organic rank improves, we slowly dial back ad spend on keywords where we have achieved Top 3 organic positioning.
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05
Profit Mode
With organic rank secured and social proof built, we shift the strategy from "Growth" to "Profit," lowering bids to target your ideal margin.
Frequently Asked Questions
Critical details for a successful rollout.
Is your strategy 100% TOS Compliant?
Yes. We rely on aggressive PPC, coupons, and external traffic (Google/Social) to drive sales. We do not use "Search Find Buy" rebates, fake reviews, or brushing scams, which can get your account suspended.
How many units of inventory do I need?
Running out of stock during a launch kills your ranking instantly. We analyze competitor sales velocity to estimate your daily sales needed to hit Page 1. Typically, we recommend having at least 30-45 days of stock coverage before starting.
Do you guarantee Page 1 ranking?
No one controls Amazon's algorithm, so a guarantee is impossible. However, our data-driven method stacks every probability in your favor. If the product is good and the budget allows for sufficient velocity, Page 1 is the expected outcome.
What if I have zero reviews?
That is normal! We use the Amazon Vine program (for Brand Registered sellers) to get your first 30 reviews quickly. We also price aggressively lower than competitors during the first 2 weeks to encourage buyers to take a chance on a new item.
Does this work for Walmart launches too?
Yes. Walmart has a "New Item Boost" algorithm similar to Amazon's Honeymoon period. The tactics (PPC, Rich Media, Pricing) are similar but tailored to Walmart's specific ad platform.
Your "Honeymoon Period" is Ticking.
You only get one chance to launch correctly. Don't waste your initial ranking boost. Let's secure your Page 1 position before your competitors do.
Plan My Page 1 Launch