Go Beyond Static Images. Engage with Rich Media.
Walmart shoppers demand more than just a photo. We create and syndicate immersive videos, 360° spins, and comparison tables that increase time-on-page and boost conversion by up to 20%.
Why Flat Images Are Costing You Sales
Walmart's algorithm rewards engagement. If customers bounce because they can't "experience" the product, your ranking tanks.
The "Show Me" Problem
Some products are complex. Static photos can't demonstrate how to fold a stroller or assemble a desk. Without video, customers get frustrated and leave.
Lack of Dimension
Flat images hide details. Customers want to see the back, the ports, and the texture. Without a 360-degree spin, they assume you are hiding a flaw.
Difficulty Comparing
Shoppers hate switching tabs to compare models. If you don't have an in-listing comparison table, they will click on a competitor's ad just to see the difference.
Lower LQS Score
Walmart's Listing Quality Score (LQS) explicitly checks for rich media. Missing video content is often the reason you are stuck at 85% instead of the Pro Seller 95%.
Interactive Content Modules
We produce and deploy the advanced assets that standard Seller Center uploads won't allow you to add easily.
Asset Creation
- Product Videos: 30-60 second high-definition videos demonstrating features, unboxing, and lifestyle use.
- 360° Photography: Interactive spin photography allowing customers to rotate the product and zoom in on details.
- Comparison Tables: HTML-rich charts comparing your product against others in your brand or generic competitors.
- Downloadable Docs: Adding User Manuals, Warranty PDFs, and Spec Sheets directly to the listing.
- Hero Banners: Wide visual banners that break up text and reinforce branding within the description.
Our Implementation Process
We handle the complex hosting requirements so you don't have to deal with code or API keys.
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01
Asset Audit
We review your existing videos and images. If you don't have them, we can create them via our Product Photography service.
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02
Rich Media Strategy
We design the layout for the rich media section. We decide which comparison tables will cross-sell best and where to place the video module.
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03
Hosting Setup
We upload your assets to a secure content cloud (like SKU Ninja or RichContext) that is pre-approved by Walmart for integration.
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04
Syndication
We push the code to your specific Item IDs on Walmart.com. This requires precise matching to ensure the right video appears on the right SKU.
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05
Verification & Go-Live
We verify the content is live and functioning on desktop and mobile. We monitor the LQS score to confirm the boost.
Frequently Asked Questions
Understanding how enhanced content works on Walmart.
Do I need to pay for hosting?
Yes. Unlike Amazon, where video upload is free, Walmart Rich Media requires hosting via a third-party provider (like SKU Ninja). We manage this relationship for you, but there is typically a small annual hosting fee per SKU involved.
Can I use my Amazon A+ Content videos?
Yes! We can repurpose your existing Amazon assets. However, we must remove any mentions of "Amazon," "Prime," or specific Amazon awards to comply with Walmart's policies.
How do I get a 360-degree view?
This requires specialized photography. We take 24-72 images of your product on a turntable and stitch them together. You will need to ship a sample to our studio for this service.
Does this work for WFS items?
Yes, absolutely. Rich media works for both WFS (Walmart Fulfillment Services) and merchant-fulfilled items. It helps increase conversion regardless of your fulfillment method.
What file formats do you need?
For videos, we need .MP4 files in high resolution (1080p preferred). For documents (Manuals, Spec Sheets), we need standard PDFs. For images, high-res JPEGs or PNGs are best.
Ready to Outshine the Competition?
Stop relying on flat images. Add interactive videos and 360 spins to your Walmart listing and watch your conversion rate soar.
Upgrade My Walmart Listing